By Kwame Asare Boadu
THE twentieth radio station in Kumasi, Boss FM, has arrived. It was inaugurated last Friday at the Golden Tulip Kumasi City Hotel.
The colourful event, which was attended by traditional rulers, some big shots in the radio and music industry as well as bosses in business and in politics appeared to match the name of the station.
Boss, operating on 93.7FM is targeted at people within the 25 and 50 years age bracket, English and Akan speaking people as well as those interested in learning more about Ghanaian culture.
Kumasi is one metropolis where the people love radio. Already the region boasts of Garden City Radio, OTEC , Kapital, Luv, Fox, Mercury, Ashh, Hello, Spirit, Kessben, Nhyira, Kesewaa, Nkosuo, Solid, Zuria, Angel, Ahenema, Light, Dove, Shaft (Obuasi), Mighty (Mampong), Kings and Virgin (Konongo), Sekyere (Effiduase), and now comes Boss.
Chief Executive Officer of the station, Mr Kwaku Owusu Asante, said his desire to further contribute to the development of the nation led to the establishment of the station.
Mr Asante, a successful businessman who is also the Chief Executive of Jawuu Construction and First Eye Enterprise in Accra and Kumasi, acknowledged the competition in the industry but said the station would make it to the top.
The board of directors has names like Mr B.T. Baba, chairman and president of the Ghana Olympic Committee, Mr George Kofi Bia, a Chartered Accountant, Mr Frank Yaw Appiah, an international marketing consultant and Ms Portia Owusu Asante, a UK-based business consultant.
Some of the presenters at the station are Kwaku Owusu Adjei formerly with Classic FM in Techiman (for the Morning Show), Kwaku Ahenkora ( Sports), Ralph Mc-Amoah (Drive Time) and Kofi Afrifa (Brunch Time).
The Tepahene, Nana Adusei Atwenewa Ampem, who was the special guest at the inauguration, thanked the management of the station for its vision and expressed the hope that the station would grow in the coming years. He asked journalists to show circumspection in their reportage as the nation prepares for elections in December.